Crank up your copy: The basics, the 101, your foundation
In this module, we take you through the basics of copywriting so that you can craft:
- Eye-catching headlines that you can use in your Amazon or Bookbub ads, Twitter pitches or as the hook in your synopses
- An ‘elevator’ pitch of your book that you can use to craft your synopsis and publisher/agent covering letter
- Clever body copy that you can use in your Amazon/Nook/Kobo product write ups
- Memorable tagline that you can use for your advertising collateral e.g. teasers, adverts, sneak peeks, etc.
With this module, you’ll be one step closer to crafting synopses that sell and adverts that entice!
Why you need this module? Authors have to do their own marketing most of the time (unless we’re Nora Roberts). That means you need to know how to do copywriting right! This module gives you the basics so that you can start copywriting with confidence.
What’s in the module? A detailed video presentation + a workbook that shows you how to apply what you’ve learnt